If only some Americans could show them the way… I’m sure all they’re missing are some sick viral marketing campaigns, maybe replace the corks with sports-drink style suck-on plastic caps and some bold colourful text on the labels. Of course we’ll also have to replace the grapes with corn syrup to improve margins.
Just don’t tell anyone about The Judgment of Paris and similar events that showed the wine world, and French wines in particular, in a very poor light.
If only some Americans could show them the way… I’m sure all they’re missing are some sick viral marketing campaigns, maybe replace the corks with sports-drink style suck-on plastic caps and some bold colourful text on the labels. Of course we’ll also have to replace the grapes with corn syrup to improve margins.
Just don’t tell anyone about The Judgment of Paris and similar events that showed the wine world, and French wines in particular, in a very poor light.